Breast Cancer up close and personal

If you were in New Zealand recently you may have seen a giant tumor on the city streets. The New Zealand Breast Cancer Foundation used giant inflatable tumors to promote the campaign “The longer you wait, the bigger the problem gets”  They could of made it better by having a small tumor that over the course of a week got bigger and bigger BUT it still works.

It’s not how much you weigh that makes you beautiful…..or is it?

Dove has had some innovative campaigns in the US but this one for Inner Beauty tips the scale. Numberless scales were place in female locker rooms and at swimming pools and women who look down to see their weight will read “Real beauty is not measured on kgs”.

100 Greatest Youtube hits in 4 minutes

A great mash up of HIT Youtube videos that will bring back some funny memories. It has 1.5 millions views to date.

Melting away

How do you bring more attention to the melting ice in the arctic regions? If you’re the German World Wide Fund for Nature you place 1,000 ice sculptures in the shape of sitting humans on the steps of the German capital at noon. As the sun slowly melted them away the impression they left was sad.

FREE Coffee Anyone?

McDonalds executed a massive installation in Vancouver to promote FREE McDonald’s coffee.  They only gave away FREE coffee for 2 weeks but the residents of Vancouver will remember this for a while.

Speeders Beware

These signs should get some of those notorious speeders thinking and slowing down. Each mile you drive over the speed limit increases  your stay in hospital or the odds you will get in an accident. A very creative use of roadside speed signs.

Guerilla Graffiti in the UK

This team of guerilla graffiti artists executed this in the dead of night and on a building directly across from the UK’s MI6 office. Smart? Looks like they got the attention they wanted.

Might need a little more than wax……

Is it guerilla marketing when you use someone as hairy as a guerilla to market your product?  This stunt  and all the “Honey, we need to wax your back” conversations generated is courtesy of Parissa Wax Strips and Rethink, Canada.

The Social Media Revolution Visualized

Is social media the biggest shift since the Industrial Revolution? Eric Qualman from Socialnomics thinks so! This is a great 4 minute video that visualizes some powerful social media statistics. Well worth watching.

Zit Zat and the other

This would get my attention if I had an Acne problem but not sure it would drive me to purchase the product. Either way, I love the creativity. Belay on