Sony Cyber-shot T1 guerilla on a shoe string budget

Clients these days are asking their agencies to do more with less. I hope Sony was happy with this budget. Someone had a dollar and a dream. Very simple and effective way to promote their new Sony Cyber-shot T1. 3 out of 4 hats off to the creative director.

sonyslim

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2 responses to “Sony Cyber-shot T1 guerilla on a shoe string budget

  1. Hi,

    How did u measure the efficiency.

    I am in Iran, as you noticed my company name is Rahbar Idea and we are providing BTL services.

    A digital camera company has approched us, they have asked for professional photo grapher, I am not sure iof they are the infuencer.

    Measurment is important, I want to see which indexes u used and how positive ur campaign was? Can u collborate and share ur experiences with me?

    Thanks
    KOurosh

  2. Pingback: Marketing Trends: Guerilla-Marketing – Werbung die Spaß macht | | Der "Rhein-Main Aktiv"-BlogDer "Rhein-Main Aktiv"-Blog

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