The Coca Cola Experiential Vending Machine

Coke vending machines have always been great branding for them but have been limited on consumer interaction.  To counter that they created an interactive vending machine that takes the consumer experience to new levels.  They will be rolled out across the globe over the next 12 months.  This innovative vending machine won a Gold Cannes Lion in 2009.  Who thought we would be able to order a Coke in HD……Check out the video to see it in action.

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