It’s not how much you weigh that makes you beautiful…..or is it?

Dove has had some innovative campaigns in the US but this one for Inner Beauty tips the scale. Numberless scales were place in female locker rooms and at swimming pools and women who look down to see their weight will read “Real beauty is not measured on kgs”.

dovescale2dovescale1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s