About the Blogger

Drew Livingston – Co-Founder and Chief Creative Officer, TrashTalkFCM (TTFCM)

www.trashtalkfcm.com

www.youtube.com/trashtalkfcm

www.youtube.com/freecarmedia

www.google.com/profiles/DrewLivingston

I currently serve as Co-Founder and Chief Creative Officer of TrashTalkFCM (TTFCM), an experiential marketing agency with offices in Manhattan, Los Angeles and San Francisco. We solve our clients problems with innovative ideas. I’ve created campaigns for clients such as Proctor & Gamble, The Coca Cola Company, US Navy, Philips, Citibank, General Mills and HBO. I’m an entrepreneur that specializes in innovative ideas that break conformity and I’m a contrarian thinker.

As Chief Creative Officer, I’ve created award-winning campaigns such as the “Full Throttle Mack Cement Truck Campaign” for The Coca Cola Company, which won a Silver Addy and a Creative Media Award and the “Starbucks Red Cup Holiday Campaign” which won the Yahoo! Purple Chair Award and a One Show Gold Pencil for Exceptional Innovation in Media.

I co-founded FreeCar Media (FCM) in January 1999 at the age of 27 with Partner and current Chairman & CEO Lawrence Butler and was President of FCM until we merged with TrashTalk and created TrashTalkFCM.

I received a bachelor degree in Communications with a Business minor from the University of Buffalo and am a member of the Advertising Research Foundation (ARF)  and am an Advisory Board Member for MediaPost. I’m frequently quoted in MediaPost magazine, Brandweek, Adweek and the NY Times and am a regular guest speaker at conferences across the country on topics such as buzz marketing, experiential and engagement marketing and integrated communications.

I’ve guest lectured at UCLA and Columbia Business School and served as a keynote presenter and panelist for conferences at Cisco for the presentation of a major research study on experiential marketing and new media sponsored by ARF and for the Public Relations Society of America on buzz marketing.

You can contact drew at Drew@trashtalkfcm.com or drewlivingston@gmail.com

Some of Drew’s and TrashTalkFCM’s Awards are

Gold Addy

Discovery Channel: Shark Week

Coca-Cola: Full Throttle Launch

Silver Addy
Discovery Channel: Shark Week
Fedex Cup: NYC Golf

Bronze Addy
Sonicare: Pop-up Brushers
Philips Norelco/Nivea: Pop-Up Shavers
Ikea: Vehicle Wraps

Reggie Award
Starbucks: Red Cup

OBIE Award
Starbucks: Red Cup
HBO: Six Feet Under

Global Marketer Diamond Award
All Small & Mighty: Laundry Bus

Yahoo! Big Idea Chair Award
Starbucks: Red Cup

One Show Pencil Winner
Starbucks: Red Cup

About TrashTalkFCM

From creative development to program activation, our dynamic group of creative and operational experts continually generate ideas that break conformity. Our clients say our passion is unparalleled, our ideas outrageous and our experience and intellectual property invaluable.

Reaching consumers today requires media with a mixture of energetic fun, relevance and captivating innovation. ‘Non-traditional’ has emerged as the term that encompasses the universe of strategies and tactics that big agencies are going crazy trying to figure out. Guerilla, Buzz, Viral, Experiential, Word-of-Mouth… The list goes on. We lead the charge for brands that recognize the value in shifting resources from mass media to these impactful and quantifiable forms of targeted engagement

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