The work Alexa Meade produces is out of this world. She paints acrylic paintings on people to create live 3D art. Based in Washington DC “She has innovated a Trompe-L’Oeil painting technique that can perceptually compress three-dimensional space into a two-dimensional plane.” Check out her site for more photos of her work. I look forward to working with her in the experiential world.
Tag Archives: experiential
Sometimes marketing is all about perception and not reality. IKEA capitalized on this by putting their brand new kitchen “in” or is it “on” the Sydney Harbor area?You be the judge.
UPS created this “make you look twice” person in motion for the streets of Jakarta. I was never that good with popsicle sticks.
Red Bull has a knack for making the impossible happen. Last time I tried to race my Formula 1 race car in London they gave me a very expensive ticket.
Red Bull managed to get permission for Driver Mark Webber to drive through london and pull up to the Houses of Parliament for a pit stop.
Highly effective and disturbing
So you’re walking through the mall and you see a dog pass you by with a bag of food in his mouth. It’s not an episode of Family Guy it’s a guerilla marketing campaign for Eukanuba in South Africa. The dogs were trained to carry a bag of Eukanuba food in their mouth between two points at the mall. Go fetch.
A video overview of guerilla campaigns from across the pond