Sometimes marketing is all about perception and not reality. IKEA capitalized on this by putting their brand new kitchen “in” or is it “on” the Sydney Harbor area?You be the judge.
Tag Archives: Guerilla
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School designed this airport luggage carousel guerrilla ad for the car and its roomy trunk. Amazing work guys!
Luggage carousel advertising was all the rage a few years ago and I don’t think it’s coming back in full force anytime soon BUT…..This guerilla ad for Lance Burton’s show at the Monte Carlo casino is sure to sell some tickets.
The objective was to surprise and delight students with samples of Red Bull in a unique and interactive way. Students became part of the campaign by self discovering an “air drop” from red bull. The pictures speak for themselves.
A cute guerilla marketing campaign via BBDO Canada for Smart Car. I guarantee there will be at least one person who tries to steal it.
I’m back from my blogging break.
The Electrolux Group is a Swedish manufacturer of vacuum cleaners. It’s great when old brands learn new tricks. To promote their 2000 Watts vacuum cleaner they made this clever advert that shows it has a huge amount of power. They are starting to steal some of Dysons thunder.