Sometimes marketing is all about perception and not reality. IKEA capitalized on this by putting their brand new kitchen “in” or is it “on” the Sydney Harbor area?You be the judge.
Tag Archives: nontradtional
Art director Maximilian Pinegger and copywriter Justin Salice-Stephan, two 24-year-old’s from Miami Ad School designed this airport luggage carousel guerrilla ad for the car and its roomy trunk. Amazing work guys!
Red Bull has a knack for making the impossible happen. Last time I tried to race my Formula 1 race car in London they gave me a very expensive ticket.
Red Bull managed to get permission for Driver Mark Webber to drive through london and pull up to the Houses of Parliament for a pit stop.
Well what do we have here….. It’s called the Bounty Huge Roll tour. Standing at over 10 feet and weighing in at 400+ lb’s the Huge Roll is visiting wal-marts and supermarkets across the USA. For every person that becomes a fan of the Bounty Facebook fan page a roll of Bounty will be donated to charity. I’m the one hanging off the cart and I am 6′ 3″
Dove has had some innovative campaigns in the US but this one for Inner Beauty tips the scale. Numberless scales were place in female locker rooms and at swimming pools and women who look down to see their weight will read “Real beauty is not measured on kgs”.